Moving Brands consistently produce amazing work for huge, global clients. MB’s re-branding of HP,  the world’s leading PC manufacturer, cements their reputation as one of the top branding agencies of our time.

The reaction to the work on Twitter has had people in the trade showing their love for the direction MB have taken. However, I don’t think those outside of the of the design industry will be too blown away with the new look. It may be a little too clever and the move to ultimate simplicity in 2021 is way too far – the potential 2011 upgrade is abstract enough as it is.

All minor criticisms aside, the application of the new brand across what seem like infinite platforms is very impressive.

Head over to Moving Brands for the full, in-depth process. I’ll look forward to see the new brand is fully implemented.

Update:

It seems that the huge interest in this project as alerted the legal bods at HP who have moved quickly to confirm this re-brand will not be implemented.  The case study has currently been removed from the Moving Brands website.

All images are taken from the Moving Brands website.